Google maps the best resource for marketing a business
Google Maps is an essential part of our daily navigation. Considering that it is one of the seven applications that has more than one billion users, it is an essential tool for your business.
To add your restaurant to Google Maps, you must create a Google My Business (GMB). This post will guide you through creating, optimizing, and administration from your business profile of restaurants not only for restaurants single site but also for restaurants and franchises from multiple locations.
What is a Google My Business account?
Google My Business is a free tool that you can use to manage your Google search and Google Maps presence without taking potential customers to a website or listing account. It helps cut the customer's path to their contact information, offers, reservations, and more.
Recently, Google began optimizing Google My Business accounts for many different industries, including hospitality. This is the first indicator that there is a high demand from customers.
The pages of Google My Business They appear in different ways depending on the keyword searched and the platform a person uses to search. Here are some examples.
This is what customers will see when they search for a restaurant General having multiple locations in the Google search app and Google Maps:
And this is what you will see when you search for the name and location of a restaurant Specific in the Google Maps and Google search application:
Why Google My Business is a must for restaurants
GMB is especially beneficial for restaurants, for several reasons:
- Eliminates the additional step of landing on your website or other listing account where customers can get confused or click something else and lose your page.
- It gives you a strong online presence when potential customers search for nearby restaurants.
- It is a great way to increase pedestrian traffic to your restaurantAs it is directly integrated with Google Maps, it provides directions and parking information immediately.
- It has easy-to-use reviews and a question and answer section where customers can find quick answers to their questions. It even provides a "critical reviews" section for high-authority third-party websites.
- Allows you to provide a menu link that helps customers immediately connect to their restaurant and make a faster decision.
- Help clients plan their visit by analyzing busy times and availability.
- It allows customers to make direct reservations without having to go to a third-party page or website.
- It allows you to display multiple means of contact, including your website, social media account, address, and phone number.
- It features AI food image recognition and grouping of uploaded customer photos. This provides a delightful experience for potential customers as they browse through all the food photos your customers upload.
How to create your Google My Business account
It's easy to set up your restaurant's GMB account. Just follow these steps:
- Go to https://business.google.com/create
- Add the name of your restaurant. If the name already exists, you'll see it appear in search results (and if it's your restaurant, you can simply click on it, claim the list, and check).
- If your restaurant does not have a Google account yet, you can continue to create one. The onboarding process will ask you to add your address, phone number, and website URL (don't worry if you don't have one).
- Now your account is created! The last (and most important) step is to verify it.
How to verify your restaurant account
The most common way to check your restaurant and add it to Google Maps is to choose the option that says Mail. After selecting this option, you will receive a physical postcard in the mail. This postcard will have a 5-digit verification code from Google that it will then use to confirm your location.
After it is verified, your listing will go public and begin to generate online and foot traffic for your restaurant.
Optimizing your GMB listing
The best time to optimize your GMB page is between requesting a verification by mail and receiving the actual verification. It can take up to three weeks, so this is a good time to add as much relevant information to your GMB account as possible.
These are the most important optimizations you can do for a solid Google My Business account.
If you offer delivery services, you can mention your service area on the map. Google Maps is a convenient tool when it comes to targeting a specific geographic area or radius. This helps to ensure that customers outside the service area can manage their expectations and avoid cancellations.
Hours of operation
It is extremely important to have the correct hours of operation on your Google My Business account. Both Google Search and Google Maps use this feature all the time. Google Search uses hours to prioritize the search results they show at any given time, and Google Maps uses it to help customers choose the right place based on distance, travel time, and more.
Telephone number, website and address
This is the information that will directly affect your income. The information must be correct and consistent with other listings you have (i.e. Yelp, TripAdvisor). Search engines like Google, Yahoo, and Bing pay attention to consistency, and if you have conflicting information across different listings, you may have trouble with rankings.
Reservations, pre-orders and menu URLs
These URLs help users interact with your restaurant prior to their visit. They can visit their website for the menu, order ahead of time before arriving, or reserve a table.
There are also other ways to integrate reservations and their menu into your Google My Business account.
In case you don't have a website (or menu section on your website), you can add all of your menu items to your GMB account. The account allows you to create sections for your menu (ie Snacks, Shareables, etc.) and add each item along with the description and price.
This is a useful tool to present the entire menu and have a detailed description and pricing information for each section. In addition to providing a great customer experience, it also offers a call to action for potential customers.
Here are many options to help you communicate everything your customers will need to know about accessibility, seating, planning options and restrictions, offers, etc. These are some of the most common features that you can use to communicate more about your restaurant.
It may sound strange, but even in big cities, wheelchair accessible restaurants aren't as common as they should be. Providing accessibility information not only helps customers with making strategicIt also helps create a more accessible and inclusive community.
It can be a headache for customers who need accessible spaces to call and ask the location if they can meet specific needs, so making this information available is very helpful.
If your restaurant offers accessibility options, you can select each one from the list below.
- Wheelchair accessible elevator
- Wheelchair accessible entrance
- Wheelchair accessible parking
- Wheelchair accessible bathroom
- Wheelchair accessible seats
The options you can select for services are:
- Unisex toilets
- High chairs
- WiFi - paid / free
- On-site bar
This is perhaps one of the most important types of information you can communicate to provide a great customer experience.
Just list the payment methods you accept at your location and your account will have Google's.
The section helps you target audiences with restrictions and preferences specific food. Some of the common offers that restaurants offer on their listings are:
- Certified kosher food
- Halal food
- Vegan and vegetarian options
- Gluten free options
- Menu childil
There are many other options to consider when optimizing your Google My Business account, and it is definitely worth considering each option to make sure you have the most current and relevant information on your list.
Business description (restaurant)
The restaurant description field allows you to succinctly communicate your restaurant type, location, atmosphere, and unique menu items. Most restaurants keep it short and use just one sentence to include key information about the business. Here are some examples of his inspiration.
Edulis Toronto Restaurant: Cozy venue with a seasonal wild food and fodder menu used to create high Canadian dishes.
Carmen Toronto: Chic and lively place with an open kitchen serving paella and tapas, plus wine and cocktails.
Per Se New York - Chef Thomas Keller's New American restaurant offers luxury fixed-price menus, overlooking Central Park.
Frenchette New York- Contemporary bistro serving French dishes and dishes that change daily, in addition to natural wines.
Langer's Los Angeles: Traditional store serving hot pastrami sandwiches and other traditional traditional food since 1947.
Google allows you to add three different types of images to your Google My Business library, including:
- Your logo
- Cover photo: The most common cover photo used by other restaurants is a main interior photo of the restaurant at its most active and lively moment.
- Video: A great way to introduce your prospects to your team, the interior, the kitchen, and your satisfied customers.
- Indoor Photos - Show off the warm atmosphere during rush hour in your restaurant.
- Food and drink
- The team: a good opportunity to introduce your team, the chef, etc.
To improve your restaurant's brand and response rate on Google, create and add high-quality photos that will attract potential customers. You can even add a 360 photo for an even better experience.
Management and activity
Once you have created, verified, and optimized your GMB page, you are ready to appear on Google Maps and in Google Search results and drive foot and online traffic to your restaurant.
Two years ago, your GMB journey would end here, and your only reason to revisit your account would be to address any reviews that require responses. In 2018, however, Google added a new feature called "Posts." The account now allows you to add different post formats to share some news, events, products and photos with your clients.
The posts help add anything to your GMB account that you consider relevant and will generate revenue and / or brand awareness.
Here are the types of posts you can add to your GMB account:
- Text updates
If you've ever posted to a social media account, it should be easy for you to create and post a post here. If you add only news or an event, you can choose one of the following types of buttons depending on the content you are sharing.
- Buy online
- Learn more
Bookings with Google are a great feature to directly protect the businesses on your GMB listing. Google offers easy integration directly from your account. You must log into your account, select Bookings in the menu and select and register with one of the partners de Google scheduling / booking of your choice. Within a week, Google will configure everything for you.
For a detailed setup guide, visit the Google guide on how to configure the reservation through a provider.
Another benefit of having reservations configured in your GMB account is receiving information from Google. Statistics help you see how interested your potential customers are in your business and how many viewers booked a table through Google.
After clicking the "Reserve a table" button in their account, customers will see the suggested times and dates, custom day / time selection options, and your cancellation policy.
Tips for multi-location restaurants
If you own or manage multiple locations for the same restaurant, you can still manage all of your locations in one account. In your account, click on "Manage locations" and you will see the list of options.
Google allows you to make various changes through this section, including transferring an account (if you sold a location or a franchisee). You can also mark a location as "open" or "closed" by selecting one or more locations, as well as importing locations in bulk.
Conclusion: it's time to put your restaurant on the map
Setting up your restaurant at GMB is the first step to market your business online . Once your page is optimized, you will have a resource that will not only help the right customers find and visit your restaurant, but also increase your visibility and presence so you can attract more customers.