The crisis affects us all and in every way: economic, social and psychological; and it is that when we lack something material the needs spiritual and a confrontation between desire and power occurs. It is precisely this divorce, between what you can and what you want to do, the cause for some ideas to emerge, something like we enter a phase of sleep in which reality makes us wake up suddenly.
It is no less true that great business
They were born from an idea that others considered impossible to materialize, as, in the same way, many men have lost great resources with ideas that others believed possible, and, it is that, although it seems a paradox, it does not take a lot of money to put into Practice the solution to an identified human need, if you have the basic resources to respond to it.
The false concept that the more you invest financially will guarantee business success is a myth, yes sir, I tell you, it is a myth. The capital that is contributed to the business may not be much, but well invested and combined with the creative capacity of its owners will be the best resources so that what was a dream becomes a reality and that small business grows.
Don't look at what your neighbor is capable of, I looked at what you can do.
I anticipate that the biggest problem you will face, if you really want to put your idea into practice, is being able to determine that it is possible. Know that there are many restaurants
that they fail, even led by experienced businessmen, and it is not precisely because of the lack of resources, but because of the lack of studies that make it possible to evaluate its potential.
and money, you must be aware of its limitations. If you are able to identify the areas
In those that require the advice of specialists, do not hesitate to ask for help. You do not have to be an expert in carrying out feasibility studies, especially due to its degree of complexity.
But if the above is important, I will test it. Not only is it enough to be convinced that the calculations that emerge from a study, such as the one I mentioned earlier, are positive, but that the first great moment and, in my opinion, the one that unravels the plot of this adventure, It will be conditioned by the answer that you provide to the following questions, and that in some way cover the dimensions, physical - psychological and professional, without an established order:
Would you be willing to lose your savings?
Do you have willpower and self-discipline?
Does it adapt to changing situations?
Do you take advice from others?
Are you prepared to lower your standard of living for several months or years?
Do you like working with the public?
Do you plan ahead and get things done on time?
Would you be willing to lose your savings?
Note that the first and last question is the same, and it has been intentional, because the first great risk that one runs when trying to put into practice the idea of opening or expanding a business, which of course demands financial resources, is that of that the business does not have the public response that you expected and consequently those financial resources are lost. But let's be positive and always think that if we act accordingly and go through each of the stages that the opening of a business requires, in the established order and with the necessary caution, our purposes will be fulfilled.
And perhaps to you, this seems like mere verbiage or an act to encourage you to hire consulting services or the agency to a studio; Because, like me, you may have met people who, without the necessary preparation, have opened establishments that have been very successful. I have to admit that this has happened and I have to recognize, too, that they are people with a natural ability for business; but unfortunately there are very few cases in a thousand, and the truth is that the average is not so; therefore my advice is that don't look at what your neighbor is capable of doing, but look at what you are capable of doing.
You don't need new molds to create something new in old molds.
It is not enough just to have the idea and the financial resources
. Many entrepreneurs have failed precisely because they believe that with money they have solved everything. And it is logical that this happens, because people who think like this, more than motivated by an idea, are motivated by an ill-founded enrichment. It is normal for anyone who wants to open a business to think about the benefits they will receive when they are operating, but for this they must be very clear where, how, when, and who
will ensure this happens.
No matter the size or size of the company that you want to build or expand, that is the least of the problems. It is necessary to know how to identify needs, discover deficiencies or problems that are not resolved or propose products and / or services that will provoke curiosity and then the delight of those who will consume it.
I have met housewives who have great cooking skills, but without professional training and chefs trained in large schools; the former have had resounding success in their small businesses, while the latter full of skills have failed. And why does this happen?
There are many answers that can be generated from such a simple question, but I will offer the one that in my opinion is the closest to what I expose: The first ones offer an authentic, unique product or service, nuanced by certain characteristics that cannot be found in other establishments (a sauce, a color, a different flavor), while the latter only reproduce what they have learned and that is offered in different proportions and prices in any other establishment. Hence my message: You don't need new molds to create something new in old molds.
If you are already convinced that you want to put your idea into practice, because you have been able to perceive that need and know that you can satisfy it, or because you have understood that your product and / or service is different from those that can be found in the market and requires With the support of external agents, then the first step will be to document your idea with all the pertinent information, which more than a report should become a photograph of the future.
In this report, which must be characterized by containing all the information that is expected to be known, it must be written in a simple and clear way that allows it to be easily interpreted, using a precise vocabulary, devoid of jargon and highly technical concepts, and where the tables and figures that are displayed are easy to understand. Regarding its length, it is recommended that it be brief (about 30 pages maximum), easy to read, with a font size equal to or greater than 11 points, line spacing of 1.5 cm and more and with margins equal to or greater than 2.5 cm. .
In order for the reader of your proposal, who may be an investor or a licensing department, to understand the nature of your proposal, you must work on the name of the product or service you are presenting, which must be descriptive Original, attractive and pleasant to the ear, I mean you must start working for what will be the brand that identifies you.
The Business Plan. A thousand ways and a goal
The Business Plan has become an essential instrument, both for people who start their lives in the administration
business, as for those who already have some experience. Its main objective is to dump on a document all the necessary information that shows the viability of what it is intended to do, allowing to reduce the uncertainty that this act generates and to evaluate all those factors and risks that have incidence in the materialization of the idea.
In the literature, digital or printed, on the subject you will find that there are different models for writing this document. In this way, you will notice that there are authors who consider that the presentation of the entrepreneur (his training and professional experience) have an important weight when evaluating the idea; others include in their format the presentation of the Mission; Some consider that the Marketing plan and the environment in which the business will be developed must be exposed, but in essence, they all follow the same steps.
You, necessarily, do not have to follow a specific model as if it were an immovable guide, on the contrary, your business plan can enrich it with what you consider positive from each of those who have been able to study; Of course, always respecting those characteristics to which we made references, and not on a whim, but because theoretically it has been shown that the psychological impact of a document of great proportions, with information difficult to interpret, but that, in addition, does not show the information on what is needed and what will be obtained are generally not fully studied and therefore do not fulfill their function of describing how to achieve the proposed objectives and offering an idea of what the financial future of the company will be like in the short and long term.
Before describing the basic structure of a business plan, I would like to point out other issues that, in my opinion, are essential for the development of a business idea or already in the process of operations. If they are not taken into account, all the time spent writing this document may have been wasted and you have invested time and resources without a result.
Taking into account the scope of this magazine, I will speak in a general way of those questions that must be in its domain, in such a way that it can serve to be analyzed in any country, given that each one establishes its own requirements:
Legal framework: study all those laws that are established for the opening and operations of a business. For example: age of the employer, training, residence permits for non-nationals, forms of employment. etc.
Licenses and registrations: Some countries require that environmental, sanitary, and constructive licenses be required for the opening of a business, depending on the case.
Financial: financial backing (either from the bank or from someone else)
Insurance and sureties2: have an insurance plan that protects you from unforeseen losses, which may include:
Against loss of income due to fires and other catastrophes.
Theft of merchandise and cash.
Counterfeit money fraud, checks, theft, and stolen credit cards.
Bail - Insurance against theft by employees (Fidelity bonding).
Employee compensation insurance for worker's compensation accidents.
Public protection insurance for accidents that occur within the property of the restaurant
for food-related injuries.
Life Insurance — coverage for owner and employees.
Insurance for business interruption.
Malpractice Insurance — coverage for the owner against the lawsuit of clients who suffer damages as a result of services.
Careless and error insurance — coverage for restaurant
against the lawsuit of customers who suffer injuries or losses due to mistakes made
Taxes: Mastering the rules on income tax returns and debt payments
Rules: service rules, hours, food, etc.
Types of business plans:
In general, I have presented some considerations about the business plan. However, it is important to make clear that this type of document, in correspondence with the scope and purpose pursued, will fulfill different objectives and therefore its strategy or presentation will be defined by them. In this way you can find:
Preparation of the business plan:
We already talked about the existence of different models of Business plan
and that there are also different types of business plans in correspondence with the objective pursued. In general, this type of document, regardless of the model adopted, must follow a logical, coherent structure that allows understanding what is desired and how it can be obtained, in addition to what it will represent in the future.
Among the diversity of models that can be found in the literature, I have found it attractive and it has been attractive to me and it is the one that I propose to you, first of all because of the characteristics of our sector.
Its structure can respond to the following (Adapt to the type of business that is presented):
1. Cover Page.
2. Index: Refers to the location of the epigraphs within the Document.
3. Executive Summary: it briefly exposes all those key aspects of the Business Plan in order to capture the Interest of the manager or potential investor.
4. Business description: type of company and type of property.
a. Location: where will it be located and why.
b. Capital: amount needed and forms of financing to bring the project to the de facto track.
c. Business concept: description of services, prices, plans of the premises.
d. Direction team: owners, company structure.
5. Market analysis: definition of the target audience, competitors, suppliers, opportunities, threats, etc.
6. Marketing strategies: ways in which they will be used to secure and retain customers:
c. Public relations.
to. Personnel to employ.
b. Service hours.
c. Collection methods.
d. Accounting or registration system of operations.
and. Technology to use.
F. Control manuals and procedures (technical sheets, quality manuals, hygiene, etc.).
g. Budgets (by items).
h. Projections of income and expenses.
8. Annexes: all those that are part of the information offered (must be presented in a simple way so that they can be properly interpreted by potential investors who do not dominate the operation of the business).
Within the content of the business plan, it is important to show the risks that may be generated and the contingency plans.
As always, I emphasize that what is stated here is my opinion, which I will gladly share with you. I only offer you ideas so that you can analyze your ideas and break them down into parts and identify risks and reduce them, opportunities and take advantage of them, human, material and financial resources necessary for you to plan them, but the path you choose.