Tablets in Restaurants…. need or strategy?

[perfectpullquote align = ”right” bordertop = ”false” cite = ”” link = ”” color = ”” class = ”” size = ””] In the United States, fast food chains and coffee shops, among other establishments, are working on the integration of tablets, applications, automated kitchen equipment, electronic systems of Insights data ... under the conviction that this accelerates the service of restaurants. [/ perfectpullquote]

For some people, waiting for the waiter to come up to ask what they want to eat has gone down in history. chains of restaurants like Chili's Grill & Bar or breadbasket, a chain of coffee shops in the United States, which have already begun to gradually introduce the electronic ordering and payment system With tablets, this is to speed up the service and billing process. Customers place the order and after making the payment, a waiter is in charge of bringing what is requested to the table. Applications have even been launched that allow you to order on the way to restaurant to pick it up without waiting.

This is the result of the demand for speed that American society has, but also the need of entrepreneurs to streamline service by reducing costs and thus be more competitive. Each chain starts its system, remember for example the interactive Pizza Hut table, a table that perhaps instead of speeding up the service would slow it down, since the pizza can be personalized in a thousand ways.
The truth is that tablets speed up service in restaurants and offer advantages to the catering sector, especially for fast food establishments and others with a large influx of customers and relatively fast food service, this would not make sense in a restaurant high-class where personalized service and attention is expected.
These tablets also seem to have another function, that of capturing children's attention just as the toys that accompany fast food children's menus did. Once the order and payment have been made, children can play with these devices while they wait for the food to arrive on their table, considering that tablets are the object of desire of most children, it is easy to deduce that they will do their best so that their parents can take them to these places. We have cited two examples, but there are many more, it is a growing trend and more and more establishments are opting for this electronic ordering and payment system.
[perfectpullquote align = ”full” bordertop = ”false” cite = ”” link = ”” color = ”” class = ”” size = ””] For some entrepreneurs it is profitable, they say that with this system a higher turnover of tables are lowered costs and you gain in efficiency, also, as we said, if you need to be more competitive you can reduce the price of the menu. [/ perfectpullquote]
Companies like Ziosk, dedicated to the installation of these systems in restaurants, they assure that the intention is not to leave the waiters without work, since this system has been created to improve the experience of the diners, but the truth is that their statements are not consistent with what the managers of the chains declare, and inevitably less personnel is needed and therefore jobs are destroyed.
More and more companies in the sector announce the launch of an electronic ordering system that also offers leisure and entertainment, as we read in this article from The New York Times, restaurants They have been late to the tech party and are now in a hurry working to integrate tablets, apps, automated kitchen equipment, electronic Insights Data ... is intended to move from a traditional ordering system maintained for years to a new technological system in a short space of time.
Of course, this is not something that only happens in the United States, Asian countries have been introducing these systems for some time, for example, McDonald's has been testing the Happy Table in Singapore, it is an interactive table that with the phone Mobile allows you to create unique interactive worlds for children's entertainment and fun. McDonald's stated that it intended to install such tables throughout Asia, although the results had to be tested first.
As we said, it is a technological revolution in the restaurant sector and it is no longer just tablets, the chain's computerized ovens can be cited as an example Chili's Grill & Bar, they are ovens that turn the art of preparing a meal into an industrialized process, conveyor belts, infrared technology, hot air systems ... all an automation to prepare diner food.
It seems that some chains force this remodeling by imposing on their franchisees the integration of these technological systems, some believe that the investment maintains the business, but there will not be a real return given that the installation of these systems is very expensive.
This trend will quickly spread to other countries in the world where fast food chains, coffee shops and other establishments are still off the hook for this technological revolution. In the end, the traditional restoration will be the only one that really gives a personalized and especially humane treatment to the diner.
Published in: Gastronomiaycia.com
I am a dreamer and in my dreams I believe that a better world is possible, that no one knows more than anyone, we all learn from everyone. I love gastronomy, numbers, teaching and sharing all the little I know, because by sharing I also learn. "Let's all go together from foundation to success"
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