Managing, in its broadest sense in merchandising, is understood by organizing and control the profitability of a commercial operation, of a department or a section thereof, in order to achieve an acceptable and fair profitability.

Currently, aspects related to management, which comes to speak of a totally separate branch of this discipline. It is called merchandising of management, and it is understood that it includes the administrative actions related to the profitability of the commercial premises and its financial results. Some of the forms that the management mentioned below:


Efficient from stocks

This is the traditional and classic concept. Stock management is a capital element in the profitability of a company. Stocks are an investment, which is both non-interest-bearing, immobilized money and storage space, which comes at a significant cost.

An efficient stock management is so powerful as a concept to achieve profitability, that every day there are more companies that decide to reach the call "zero stock". This concept has been successfully developed in industrial operations, where there are purchases very regular. It is a little more complicated to implement it in retail distribution, since the purchases they do not have the same regularity and persistence.


Management of the environment

Managing the store environment depends first of all on the image and personality that we want for our store. That is, if we want, for example, a modern store, a classic clothing store or to have a rural image. We manage the style or atmosphere of the store when deciding on aspects such as decoration, lighting, colors, smells, background music, signs, staff presentation, among others.

Space management

Especially in supermarkets a great battle occurs when manufacturers try to get the store to give them the most space for their products. In addition, suppliers always try to get the best placement for their products.

Increasing the space that a brand occupies on the shelves increases your sales possibilities. Certain companies, for example companies that sell televisions and household appliances, force stores to have a minimum assortment, to have a whole series of models. In this way they get a large space in the store, thereby increasing their chances of being seen and bought by customers. Incidentally it reduces the space and the possibilities of the competitors.

Category Management

Category management is above all a philosophy that leads to managing the offer, regrouping the products, whatever the line in which they appear, in categories that form strategic business units, managed individually, within the framework of the general strategy of the company.

Apparently this makes more sense than handling the products individually, as was done in the past. In particular, this is valid when distribution and logistics factors are taken into account, in which important investments must be considered. You can get improvements and optimize the service when you think about groups of products, which have a great relationship between them: noodles and sauces, diapers and baby food. This is a fertile field for optimizing sales and merchandising, when you put a little imagination into it.

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Customer relationship management


Customer Relationship Management is known by the acronym in English CRM, for Customer Relationship Management. It's the surest way to build customer loyalty, according to a 1999 study by Deloitte Consulting, which interviewed 900 executives in 35 countries.

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