Top 5 Mobile Marketing Strategies for Restaurants
Most of the population has a smartphone, which makes mobile marketing strategies very effective in reaching your target audience. Additionally, studies have shown that many customers will look for different restaurants in your area online before deciding where to eat out, giving homeowners restaurants an excellent opportunity to reach an interested audience by through mobile platforms.
We'll break down five of the most effective methods for mobile marketing from restaurants to help you find your customers and attract more people to your business.
What is mobile marketing?
Mobile marketing is a strategy that targets customers who use smartphones, tablets, and other mobile devices through the channels of email, text messages, social media, and other applications. Many people think that mobile marketing is synonymous with social media marketing. Yes OK social media is an important part of mobile marketing , the mobile marketing involves much more than just creating a Facebook page for your restaurant. We will explore five mobile marketing strategies to restaurants that you can use in conjunction with your social media campaigns.
There are many different tactics that your restaurant you can implement to reach mobile customers, from optimizing their social media accounts to advertising on Google and other search engines. But we collected five of the most essential tactics of all restaurant it should be part of your mobile marketing strategy.
1. Create responsive restaurant websites
When a customer is considering visiting your restaurant, one of the first ways you can research your business is to Google it and check its website. As a result, it is important that your restaurant's website and menu stand out on mobile devices and make a good first impression. One of the best ways to optimize your website restaurant for mobile devices is to use Responsible Web Design (RWD).
What is responsive web design?
Sites that use responsive web design are formatted to work across devices and browser types, eliminating the need to scroll and resize the page. Responsive web design improves your customers' user experience by speeding up page load times and allowing them to easily access information without having to resize their page themselves. Additionally, Google views responsive web design as a good practice and gives preference in search results to websites that have it for their mobile setup.
Responsive web design implementation
There are several ways to make your restaurant website mobile friendly. If your company has a webmaster or design team running their website, you can ask them about implementing RWD on their site. If you manage your website yourself, you can look for tools like Webflow y Macaw to help you build and maintain responsive websites. However, using these options will require knowledge of HTML and CSS.
2. Register on the local business pages available
The listing apps restaurants Locals like Yelp, TripAdvisor and FourSquare are essential for generating new business. Signing up for these apps is especially important if you live in a tourist area or major city, as they can attract visitors to your business.
You need to sign up for these apps as soon as possible so that you can start accumulating customer reviews and photos. A large number of customer reviews on apps like Yelp can help give your business credibility, and an overall favorable rating can help potential customers decide to visit your business.
3. Sign up for Google My Business
Google My Business is a free service offered by Google that allows business owners to create a business page that will appear in Google search results. This page displays information such as your business hours, location, website, menu and Google reviews.
Because this page appears in search results, it may be the first interaction a potential customer has with your business, so you need to ensure that all information displayed is accurate. Additionally, having a Google My Business account will help your restaurant appear in local searches, as if someone is searching for “restaurants near me,” which is a great way to reach potential customers in your area and maximize your mobile marketing. based on location. .
4. Use third-party delivery apps or booking apps for mobile devices
Delivery is becoming more common as many customers prefer to eat in the comfort of their own home than go out to eat. Due to increased demand, your restaurant should offer the option of takeout or home delivery, but you do not need to hire your own delivery driver. Instead, you can use one of the many popular third-party delivery services , like UberEats or DoorDash.
Using third-party delivery apps helps you reach potential customers who want to try your restaurant food without having to visit your establishment. Also, many of these apps have their own fleet of drivers, so you can use them even if you don't have your own driver on staff.
Here are some of the top apps your restaurant should use:
5. Use SMS marketing for restaurants
While using apps and optimizing your Google Business page can help customers find your restaurant, using SMS marketing can help you engage with your customers and encourage them to return. SMS stands for "short message service," which is another phrase for sending text messages. Text marketing is a service where customers choose to receive marketing materials and texts from your company. Here are some ways that restaurants can use SMS marketing:
- Remind customers about upcoming events.
- Send notifications about reservations your customers have made or let them know when your table is ready.
- Notify them of special limited-time offers or new menu items.
- Reward your customers with coupons and exclusive special offers to thank them for visiting your restaurant and signing up for SMS marketing.
- Update customers on the status of their delivery, such as when it leaves the kitchen or when your driver is five minutes away.
For your SMS marketing to be successful, you must first get your customers to sign up. You can advertise your SMS marketing and list your benefits on your restaurant website and also include a 5-digit code that customers can text to opt-in for your marketing service. In addition, you can inform customers of the service when they make the payment. If you decide to use text marketing in your restaurant, be sure to inform all your reception staff, so they can answer any questions your customers may have.
There are many mobile marketing strategies that your restaurant can implement to help increase your customer base and brand recognition. But, the most important strategy is to make sure your restaurant is well represented on all the major platforms such as Google, social media apps, review apps, and food ordering services.