Kentucky Fried Chicken has launched a new mobile application that allows customers request and buy food before arriving in line. Call technology 'mobile wallet' (mobile wallet) already in use at McDonalds, Starbucks and others restaurants of fast food. La application It is only available for ten places in all the United KingdomBut if successful, it could launch across the country and the US.
Airtag, who built the KFC app, said it expects smart technology to represent the five percent of sales on the chain in the next year. The application is available for iPhone users and the web application is available for all connected devices.
'Mobile wallet' comes equipped with the technology of geolocation mapsto locate the nearest KFC, ordering website and forms of payment, check-in feature to remember the order in the store and a customer account so that users can store a history of their preferred products and payment methods with a click.
Upon reaching the selected place of the order, the user must make a check-in on your phone to let KFC staff know they are Store in. Then the user arrives directly to a box dedicated to users of KFC Fast Track.
“Our customers are leading increasingly busy lives and Fast Track KFC is focused on helping order, pay and collect your food faster than ever, offering a great experience in everything ", said Paul borrett, IT Director of KFC UK and Ireland.
Jérémie Leroyer, Co-Founder of AIRTAG added: “KFC Fast Track will renew the experience of ordering in a way that responds to new consumer demands in the purchases e-commerce. KFC Fast Track joins a number of other food chains to make the most of the mobile market, incluyendo Domino's, Pizza Hut, and Chipotle U.S..
PayPal, eBay's payment method has announced that it is developing applications that allow people to request and pay in the restaurants no need for a waiter.
In turn, Starbucks began to replace payment systems in recent years in its 7 thousand points selling the United States with the mobile payment technology.