· Adequate financial resources.
· Good image of the buyers.
· A recognized leader in the market.
· Well thought out functional area strategies.
· Access to economies of scale.
· Isolated (or at least to some degree) from strong competitive pressures.
· Technology property.
· Advantages en costs.
· Better advertising campaigns.
· Product innovation skills.
· Capable steering.
· Advantageous position on the experience curve.
· Better manufacturing capacity.
· Superior technological skills.
· Enter new markets or segments.
· Expand the product line to meet a wider range of customer needs.
· Diversify into related products.
· Vertical integration (forward or backward).
· Elimination of trade barriers in attractive foreign markets.
· Complacency between rival companies.
· Faster market growth
· Obsolete installations.
· Profitability below average because ...
· Lack of depth and managerial talent.
· Lack of some key skills or abilities.
· Poor monitoring when implementing the strategy.
· Abundance of internal operational problems.
· Delay in research and development
· Too limited product line.
· Weak image in the market.
· Weak distribution network.
· Below average marketing skills.
· Inability to finance necessary changes in strategy.
· Tickets Higher overall unit rates relative to key competitors.
· Increase in sales of substitute products.
· Slowest growth in the market.
· Adverse changes in exchange rates and trade policies of foreign governments.
· Expensive regulatory requirements.
· Vulnerability to recession and business cycle.
· Increasing bargaining power of clients or suppliers.
· Change in the needs and tastes of buyers.
· Adverse demographic changes.